Trail Mark Campaign

Trail Mark Campaign

Duffy Design, Minneapolis, Minnesota, 1996

Description

We created a package system for a retail store that specializes in outerwear and sportswear for men, women, and children. The packaging had to reflect a strong, natural, outfitter-type sensibility. The shopping bags designed for Trail Mark are made of prefabricated feed bags, which are silkscreened one color for customization. This cut down on waste material that would otherwise occur during manufacturing.

Collections: The Greening of Design
Repository: Denver Art Museum
Discipline: Package design
Format: Brand identity, Package, Shopping bag

Credits

Design firm
Duffy Design
Creative director
Joe Duffy
Graphic designers
Joe Duffy, Jeff Johnson
Illustrator
Jeff Johnson
Photographer
Paul Irmiter
Client
Trail Mark
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