The “Open Road Tour” was Harley-Davidson’s centennial exhibition, traveling to 10 cities around the world. The show was massive—60,000 square feet—and served as the centerpiece of a wider festival site. Harley-Davidson saw the tour as an opportunity to celebrate with its extended family of enthusiasts while also engaging the broader public. Our challenge was creating a flexible, large-scale, museum-quality exhibition that would capture the Harley experience in a way that had a grassroots feel. We achieved this by organizing the show thematically in three large tents, and by using Harley’s formal vocabulary to shape the show’s context. For instance, the circular “Machine” tent and its interior tank graphics gallery both employed fabric structures, but in curved forms borrowed from Harley designs.