NCAA identity system
Landor Associates, San Francisco, California, 2002
Description
The mission of the National Collegiate Athletic Association (NCAA) is to support student athletes in both academic and athletic pursuits. However, research revealed that consumers perceived the NCAA only as a regulator and promoter of major college sports. Landor brought the NCAA mission and story to life by creating the “Balance” identity—an evocative and striking design that represents the balance between academics and athletics that student athletes strive for every day. The key element—the Balance Line—integrates text, imagery and color, and allows for flexibility across different applications while establishing a sophisticated and unique look for the brand.
Collections:
AIGA 365: 24 (2003)
Discipline:
Brand and identity systems design
Credits
- Design firm
- Landor Associates
- Creative directors
- Christopher Lehmann, Margaret Youngblood
- Art director
- Kisitina Wong
- Designers
- John Ledwith, Eric Spillman, Kisitina Wong
- Production directors
- Russell DeHaven, Brian Green, Tom Venagas
- Writer
- Matt Gordon
- Typeface
- Helvetica Neue
- Client
- NCAA
Loading...
Loading...