![Janus “Convention” Spot](/assets/images/000/004/647/4647_lg.jpg)
Janus “Convention” Spot
Imaginary Forces, Hollywood, California, 1999
Description
Janus is a mutual fund company that lends the impression of being extremely accessible and “user-friendly.” We used simple metaphoric images to stand for the company, rather than submitting to the trend of inundating the viewer with a surge of tangentially related images. Each “Janus moment,” however represents more than mere simplicity. The commercials capitalize on events that the company is particularly proud of. The spots combine live action with animated typography, embodying Janus’s reliability and persistence while still appealing visually to the masses.
Collections:
AIGA 365: 21 (2000)
Discipline:
Motion graphics
Format:
Advertisement, Motion graphic
Credits
- Design firm
- Imaginary Forces
- Agency
- Foote, Cone & Belding
- Director
- Kyle Cooper
- Designers
- Kyle Cooper, Rafael Macho
- Head of production
- Saffron Kenny
- Producers
- Lisa Laubhan (IF), Robert Gondell (FC&B)
- Editors
- Jason Webb, Lauren Giordano
- Inferno artist
- Lori Freitag-Hild
- 2-D animator
- Rafael Macho
- Coordinators
- Keith Bryant, Chris Mantzaris
- Agency art director
- Tom Rosenfield
- Agency copywriter
- Jeff Iorillo
- Client
- Janus
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