Commissaires, a highly original Montreal gallery and boutique, commissioned Paprika to create an invitation for a VIP party to launch its second exhibition, “Noir” (“Black”), in which every piece presented would be black. Paradoxically, as we considered ways of somehow realizing the “color in darkness,” the idea of light emerged. So we decided to create a black-on-black invitation, silk-screened on an oversize sheet of black tissue paper, which could be held up to the light to reveal the printed text. The delicate sheet was then folded repeatedly and inserted into a black envelope.

Bold and quiet at the same time.
Overused and tired visual language that is finally used correctly.