Resource reusability has been basic to Cascades since it was founded in 1964. The sustainable development report, which is distributed to shareholders, business partners and the environmental sector, should feature design that strongly reflects its content. We were asked to represent graphically Cascades’ commitment to a smaller ecological footprint.

We emphasized three axes of sustainable development: environment, society and the economy. Each has a section with a distinct color and page width, which makes the document easy to browse. The report is printed in two colors with vegetable-based inks, on experimental environmental paper produced by Cascades.

Sustainable development is part of the company’s DNA, so we had to design a communications tool with more environmentally friendly materials (vegetable inks, papers with postconsumer fibers, no varnish, etc.). It was important both to improve functionality and to reduce waste. A good example is the paperboard cover that allowed it to be distributed without extra wrapping.

Innovative, appropriate, easy to navigate with just enough quirks to make it interesting.

The design of this annual is efficient and perfectly aligned with its content and client engagement.