MTV’s “So Cal Summer”
MTV Networks, New York, New York, 2000
Description
The MTV Beach House relocated to San Diego for summer 2000. Since Southern California youth culture has a very specific vibe, we thought it would be distinguishing to show a 15-second moment that would occur on a normal summer day in the life of a SoCal youth. This particular spots were about a group of surfer friends driving down the Pacific Coast Highway looking for some good waves and also “tuning in” to check out what is playing on the radio, and a young adult roller-skating down the boardwalk with headphones on while listening to her favorite tunes.
Collections:
AIGA 365: 22 (2001)
Repository:
Denver Art Museum
Discipline:
Motion graphics
Format:
Motion graphic, Promotion
Credits
- Design firm
- MTV Networks
- Creative director
- Jeffrey Keyton
- Design director
- Romy Mann
- Director/art director/senior producer
- Jennifer Roddie
- Designer
- Assaf Cohen
- SGI animation
- Emily Wilson
- Director of photography
- Mike Piscitelli
- Editor
- Todd Antonio Somodovilla
- Sound designer
- Malcolm Francis/Popular Beat Combo
- Software
- Avid, After Effects, Soft Image
- Client
- MTV Networks
Loading...
Loading...