This series of little books is the culmination of a pursuit of meaningful communications. Most designers’ number-one complaint is that the barrage of paper promotions they receive have little substance. With that in mind, this small book project represents both simplicity and thoughtfulness. Each designer involved in the project had the option of self-authoring or teaming up with a writer. The primary criterion for each book was to offer significant thoughts or insights in a frenetic age of meaningless information and vapid graphic executions. No tricky design gimmicks. In short, letting thoughtful content prevail.