From materials to imagery to construction, this sketchbook was designed to reflect its purpose: a place to express yourself instead of editing yourself; a place less about getting things right and more about getting them out; a place for ideas.

Even though it’s style over substance, it’s very appropriate. Form, color, materials! Ingenuity, thought, restraint—for a stock photo company . . . a book with no images! Use of materials, stock choices drives the piece. Type treatment and copy are very conversational.