The challenge was to present a compelling portrait of Georgetown Law to convince students from around the globe, many of whom have never been to the United States, to make DC and the Center their graduate studies destination. Our solution was a colorful guide with content driven by current students and with a convincing case for Georgetown and the city using photography—details on law and life, combined. Mailed in a small, custom cardboard box, the book was banded together with a z-fold collection of maps and a personalized luggage tag—inspiration for the educational and cultural journey ahead.