With the pressures in today’s work world, family life often takes a back seat to seemingly more urgent matters. An investment calculator seemed an appropriate way to illustrate the returns from quality and quantity time spent with the family. I wanted the piece to be insightful, yet humorous. Ike was the perfect client. Unlike other clients, he spit up on my comps only once. In addition, he granted me a lot of creative liberty, which allowed me to maintain the integrity of the original concept.