Annual Report
Annual Report
Annual Report

Annual Report

Nike, Inc., Beaverton, Oregon, 1990

Description

Because 1990 was a record year for Nike, the designers chose to express the corporate spirit in a non-traditional way. Their plan for the 1990 annual report was to create a piece that represented Nike employees with the shoes, clothing, and accessories they created. The designers secretly set up photo booths at a five-day international sales meeting so that employees spontaneously took their self-portraits. The results were great.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Corporate communications design
Format: Corporate communication, Annual report

Credits

Design firm
Nike, Inc.
Art director/designer
Ann Schwiebinger
Photographers
Dennis (Cover), Various (Interior)
Typographer
V.I.P. Typographers
Printer
Irwin Hodson
Papers
Iconolux, Speckletone
Client
Nike, Inc.
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