Annual Report
Nike, Inc., Beaverton, Oregon, 1990
Description
Because 1990 was a record year for Nike, the designers chose to express the corporate spirit in a non-traditional way. Their plan for the 1990 annual report was to create a piece that represented Nike employees with the shoes, clothing, and accessories they created. The designers secretly set up photo booths at a five-day international sales meeting so that employees spontaneously took their self-portraits. The results were great.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Corporate communications design
Format:
Corporate communication, Annual report
Credits
- Design firm
- Nike, Inc.
- Art director/designer
- Ann Schwiebinger
- Photographers
- Dennis (Cover), Various (Interior)
- Typographer
- V.I.P. Typographers
- Printer
- Irwin Hodson
- Papers
- Iconolux, Speckletone
- Client
- Nike, Inc.
Loading...
Loading...