Together
PSYOP, 2007
Description
The brief from the agency asked us to create a poetic, sophisticated and awe-inspiring Olympics campaign that embraced the idea that “impossible is nothing” for the people of China.
We wanted to create something epic—not in a loud, over-the-top way, but as something understated, intimate, and big at the same time. This is why we wanted to blend live action—the athlete’s recognizability and human emotion—and pencil—a softer delicate quality.
The intended audience for this piece was the general public of China, where it was broadcast on television.
Collections:
AIGA 365: 29 (2008)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Animation
Credits
- Design firm
- PSYOP
- Creative directors
- John Merrifield, Yang Yeo (TBWA China), Marie Hyon, Marco Spier (PSYOP)
- Art directors
- Elvis Chau, Nie Lang, Amani Qian, Susie Sun, Xia Zheng (TBWA China)
- Designers
- Kim Dulaney, Joshua Harvey, Marie Hyon (PSYOP)
- Illustrators
- BooLab, Kim Dulaney (PSYOP)
- Production coordinators
- Kay Chen, Nathan Jew (PSYOP)
- Editor
- Cass Vanini
- Copywriters
- Michelle Wu, Nicky Zhang, Lesley Zhou (TBWA China)
- Music
- Songzu
- Producers
- Lucia Grillo (PSYOP), Mungo Maclagan (Stink)
- Designers
- Marie Hyon, Marco Spier (PSYOP)
- Animators
- Andreas B, Alvin Bae, Dave Barosin, Ian Brauner, Pakorn Bupphavesa, Justin Burton, Helen Choi, Nicholas Johnnides, Jaye Kim, Joerg Liebold, Kitty Lin, Theo Maniatis, Jed Mitchell, Aska Otake, Anthony Patti, Borja Pena, Pat Porter, Joe Vitale, Lee Wolland
- Client
- Adidas
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