![Nike Presto 03: Technoactive campaign](/assets/images/000/001/584/1584_lg.jpg)
Nike Presto 03: Technoactive campaign
Motion Theory, Wieden+Kennedy, Los Angeles, California, 2002
Description
“Nike Presto 03” brings three musical genres to life visually, all in an effort to reach the culturally active youths of 12 diverse Asian countries. Each of the three main broadcast spots—“Beatbox,” “Electronica” and “Hip-Hop”—fuses a distinctive soundtrack with constantly shifting abstract forms, simple typography and a unique color palette. The result is a captivating interplay of form and sound—an evolving explosion of forms and color that endeavors to create the sense that colors can actually be heard and music can really be seen.
Collections:
AIGA 365: 24 (2003)
Discipline:
Motion graphics
Format:
Advertisement, Motion graphic
Credits
- Design firms
- Motion Theory, Wieden+Kennedy
- Creative directors
- John C Jay, Sumiko Sato
- Art director
- +cruz
- Directors
- +cruz, Mathew Cullen
- Designers
- +cruz, Kaan Atilla, Mathew Cullen, Philip Shtoll
- Animators
- Kaan Atilla, Mathew Cullen, Paulo de Almada, Philip Shtoll, Shihlin Wu
- Editor
- Mark Hoffman
- Sound designer
- Electronica
- Writer
- Barton Corley
- Typeface
- Eunuverse
- Client
- Nike
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