Project brief: To find a new and exciting way to visually reinterpret this classic thin, little book that conveys such big ideas. Enter Killoffer.

Approach: Match great artists to great writing. French flaps, rough front, uncoated stock.

Effectiveness: I don’t know about you but I could stare at this cover all day.

This cover made two judges gasp and at least one of us swore as well. Jaw-dropping, no-one-saw-this-coming excellence.