“So Highly Regarded…So Easily Recognized…”
Reach, Yates & Mattoon, Inc., Newark, New Jersey, 1956
Description
Collections:
Fifty Advertisements of the Year (1957)
Discipline:
Promotional design and advertising
Format:
Advertisement
Credits
- Agency
- Reach, Yates & Mattoon, Inc.
- Designer
- Everett W. Sahrbeck
- Artist
- Irving Penn
- Process
- letterpress
- Typefaces
- Venus Light Italic, Venus Medium Expanded, Venus Light Expanded
- Compositor
- The Highton Company
- Engraver
- Bingham Photoengraving Co., Inc.
- Client
- Renfield Importers, Ltd.
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