Hum Research Book
Alt Group Limited, Auckland, New Zealand, 2008
Description
To coincide with the launch of Formway Design Studio’s new product Hum, a book was created to support the research behind the development of the product. The book was designed to function as a tool for facility managers, human resource managers, architects and designers charged with the task of creating and maintaining high-performance workplaces. Its role as a communication piece is to provide evidence of the investigation, exploration and design process that led to the development of the product. This is entirely a pioneering case of evidence-led design. The book builds and amplifies the reputation of the product and the company bringing it to market.
Juror Notes
Artistic. In-your-face, yet neutral. It works. Nice control of yellow.
Collections:
AIGA 365: 30 (2009)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Alt Group Limited
- Creative director
- Dean Poole
- Designers
- Aaron Edwards, Max Lozach, Anna Myers, Dean Poole, Tony Proffit, Shabnam Shiwan
- Photographers
- Alt Group, Barrett Lyon’s Opte Project graphic map of the World Wide Web, http://opte.org/maps/, http://creativecommons.org/licenses/by/3.0/, Duncan Cole, Formway, Getty Images, istockphoto, Kimball Office, Toaki Okano, Ian Robertson, Superstock
- Typefaces
- Helvetica Neue LT Std, ITC American Typewriter Std
- Client
- Kimball Office/Formway
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