Everything That Happens Will Happen Today
Everything That Happens Will Happen Today
Everything That Happens Will Happen Today
Everything That Happens Will Happen Today
Everything That Happens Will Happen Today
Everything That Happens Will Happen Today

Everything That Happens Will Happen Today

Sagmeister Inc., New York, New York, 2008

Description

David Byrne and Brian Eno approached us to create the deluxe packaging for their latest collaboration, Everything That Happens Will Happen Today. The music is folksy, though not without a dark edge. We let this influence the design of the package. An idyllic suburban house sets the stage for many different scenes—some seemingly innocuous (an oil stain on the driveway), some quite curious (an industrial-size air-conditioning unit on the front lawn), and others more disturbing (a gasoline canteen in the kitchen)—all of them alluding to a deeper story that goes untold.

Recipients of the special-edition package are treated to a miniature 3-D diorama of the scene, light-activated sound effects originating from inside the house, a 92-page lyrics mini-booklet, the music CD, and a bonus DVD with enhanced content and other surprises.

Juror Notes

I appreciate the minimal treatment of the box, which leads you into the wonder and mystery of the object inside.

Fantastically weird; it’s dream meets suburbia meets pharmacist. Sounds about right.

A wacky and wonderful piece of work!

Crosses the boundary between package design and art. A masterpiece.

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Package design
Format: Package

Credits

Design firm
Sagmeister Inc.
Creative director
Stefan Sagmeister
Designers
Joe Shouldice, Jared Stone, Richard The
Illustrator
Stephan Walter
Manufacturer
Gamil
Production director
Aly Khalifa
Production coordinator
Jennifer Gooch Harvey
Clients
David Byrne, Brian Eno
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