As Patagonia has always been a leader in social and environmental responsibility, the goal of corporate transparency represented another significant commitment to the self-examination and improvement of their habits as a company. The Footprint Chronicles invites visitors to explore the environmental and social impact that are the inevitable by-products of the garment-manufacturing process—from design to delivery—through a highly interactive multimedia presentation. Developed in Flash, The Footprint Chronicles presents these stories using video, slide show and text, and true to its commitment, Patagonia continues to add products to the site, even when the items featured aren’t yet where the company would like. 

We all know enough about the impact of consumerism on the environment to make us just stop shopping. We applaud Patagonia’s effort to expose the impact their own products have on the environment so that a quality buyer can at least know what contribution they’re making. Footprints also reveals Patagonia’s commitment to being as responsible as a retailer possibly can be.