![IBM 2000 annual report](/assets/images/000/000/203/203_lg.jpg)
IBM 2000 annual report
VSA Partners, Chicago, Illinois, 2000
Description
In 2000 the IT industry was going through a volatile and transformational year. IBM partnered with VSA to develop a “story” that captured this wild roller-coaster ride—a story that only a company with the breadth, depth and technological presence of IBM could tell. Working with IBM, VSA created a novel approach to the report, capturing the spirit of the industry and one year in the life of a company within it by building a colorful and engaging story that highlights IBM’ers who are facing a wide range of challenges, battles and successes. Simple, clean typography offers a classic approach with contemporary energy, coupled with artwork that opens up grand themes in each of the five chapters. The report has both a traditional tone of IBM stability and a contemporary energy that captures the dynamics of the world’s largest IT company.
Credits
- Design firm
- VSA Partners
- Creative directors
- Curt Schreiber, Jeff Walker
- Designers
- Scott Hickman, Michelle Platts
- Photographer
- Christian Witkin
- Typeface
- Jansen
- Printer
- Anderson Lithograph
- Trim size
- 8 x 11 1/4 inches
- Papers
- Mohawk Superfine, Mohawk Opaque
- Animators
- Mattie Langenburg, Theo Fels
- Programmers
- Theo Fels, Mattie Langenburg, Chester Schendel
- Interface
- Chester Schendel
- Software
- Adobe PhotoShop, QuarkXPress, Adobe Illustrator, Macromedia Flash
- Client/publisher
- IBM