Earth Day ’91

Earth Day ’91

The Pushpin Group, New York, New York, 1996

Description

This poster was an announcement for Earth Day 1991, an environmental event in New York. It was printed on recycled paper with vegetable inks. In order to save paper further, it was printed on the back of leftover posters from 1990. Its crude design was meant as a visual antidote to slick, over-produced design that would not be perceived as environmentally sensitive.

Collections: The Greening of Design
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Illustration, Posters, Promotion

Credits

Design firm
The Pushpin Group
Art director/designer
Seymour Chwast
Illustrator
Seymour Chwast
Typeface
Hand Lettering
Printer
Eco Support Graphic/Haff & Daugherty
Paper
Fox River Circa Select 80# cover “Burlap”
Client
Earth Day New York
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