The Oregon College of Art and Craft, a small art school nestled in the Portland hills, came to Ziba to update their brand identity in order to re-envision craft in the 21st century. Embracing craft’s integral role in contemporary art education helped position OCAC uniquely within the art community.

The guidelines document is both an inspirational artifact and a practical tool for OCAC’s faculty, staff and design department. The book’s form and content intentionally expose the design and production process. Digitally printed pages are interspersed with double-sided letterpressed newsprint. After three vendors told us that letterpress on newsprint was impossible, we found Pete McCracken. A local artist and musician, he letterpressed the pages out of his studio in an old auto-body shop. The artifact itself was hand-bound by OCAC students.