Vogue’s First Reader
Oscar Ogg, New York, New York, 1942
Description
Juror Notes
When I read these words in the catalog, I will discover who printed this book; and I will learn at that time whether I am displeasing a friend when I say that this might have been considered an excellent book if only the printer had done well by the designer.
I think the book is interesting because the designer has faced his problem with imagination. The large format is suggestive of the large format of the magazine from which the material is taken. The widely leaded Bodoni type is pleasingly complemented with the bold type used for the running head and the bold script used at the beginning of each story. The pages are fine and free and open and inviting. But the composition is horrific, since the eye must take an enormous leap from word to word; and the presswork is horrific, some pages being black and some pages gray.
George Macy
Credits
- Designer
- Oscar Ogg
- Editor
- Frank Crowninshield
- Size
- 6.75 x 10 inches
- Pages
- 576
- Price
- $3.50
- Typefaces
- Linotype Bodoni Book, 12 point, 4 point leading, hand lettering and Ultra Bodoni (title page), Ultra Bodoni and Typo Script Extended (other display), 30 x 45 picas
- Compositor
- Ruttle, Shaw & Wetherill, Inc.
- Printer
- Montauk Book Manufacturing Company
- Printing method
- letterpress
- Paper
- Warren Eggshell, eggshell antique, sub. 50
- Binder
- Montauk Book Manufacturing Company
- Binding
- Smyth sewn, bound between boards covered with Holliston Record Buckram
- Stamping
- black and cerise inks (on binding)
- Publisher
- Julian Messner, Inc.