As part of the complete identity program designed for MOP (Modern Organic Products), a brand owned by Revlon, we created a comprehensive brochure to define the brand and support the product launch. The brochure instantly defines the MOP product line to encourage recognition among salon owners, stylists, and patrons. A minimal image style reduces the products to the most basic elements—their natural ingredients. The brochure features models who are intended to appeal to a targeted range of consumers seeking products that are part of a healthy lifestyle.