Thymes Sweetleaf Baby
Thymes Sweetleaf Baby
Thymes Sweetleaf Baby

Thymes Sweetleaf Baby

Duffy & Partners, Minneapolis, Minnesota, 2006


Duffy & Partners was charged with creating a package that was delicate and soft yet also sophisticated for this new line from Thymes, made specifically for baby and enhanced with calming lavender, chamomile and aloe vera. The packaging encompasses these serene product intrinsics with a hand-painted nature design, which is differentiating, as well as inspiring and imaginative.

Juror Notes

“Illustration is appropriate for baby, yet not so cute that it doesn’t appeal to adults—twill pull tab is a nice touch.”
“I love that while each package uses a different illustration, sometimes in a different color palette, they form a very cohesive range.”
“Not a detail or surface within this system was overlooked. I couldn’t wait to open each piece as it revealed another surprise—very appropriate but unexpected for the ‘baby’ category.”

Collections: AIGA 365: 28 (2007)
Repository: Denver Art Museum
Discipline: Package design
Format: Package


Design firm
Duffy & Partners
Creative director
Dan Olson
Allison Newhouse
Production artists
Tracy Hogenson, Mike White
Lisa Pemrick
Project manager
Bridget Schumacher