The Grassy Knoll “Positive”

The Grassy Knoll “Positive

Verve Records, New York, New York, 1996

Description

The project started with choosing this picture of a boy with a Band-Aid on the back of his head. We all liked the humor and the mystery of this photo and the artist didn’t want us to use anything else in the package. So I tried to build the package around this single photo by using an opaque jewel case and applying a puffy sticker on the cover that looks just like the Band-Aid on the boy’s head. With so many CDs out there that are bombarded with images, I think this package stands out with its simplicity and clarity.

Collections: Sound Off: The Top 100 CDs, Music Videos and Print Collateral
Repository: Denver Art Museum
Discipline: Package design
Format: Package, Album cover

Credits

Design firm
Verve Records
Art directors
Chika Azuma, Patricia Lie
Designer
Chika Azuma
Photographer
Larry Sultan
Typefaces
OCRB, Orator, Trade Gothic
Printer
Shorewood Packaging
Papers
Weyerhaeuser Cougar Opaque, PVC Puffy Sticker
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