I was asked by a friend to design some posters for a series of plays written by one of her colleagues. The plays dealt with various issues affecting young adults. Falling For Her depicts a man wandering through life searching for the answers to his obsession with the opposite sex. Since these posters were to be distributed on local college campuses, they needed to make a strong visual impact and attract the attention of this young demographic audience. The use of simple line illustrations set on a solid field of color cuts through the usual advertising clutter and gives the posters a strong visual presence.