Our goal was to produce a series of thought-provoking essays in the form of a tabloid and in the tone of something you might find in the New Yorker or The New York Times Magazine. Focused on the “changing face of philanthropy,” we wanted to position our client, The Jewish Community Foundation, as an organization that reports on current trends, and that is a problem-solver responding to today’s donors and their needs.

Working within a very tight production budget, we commissioned black and white illustrations from renowned editorial illustrator Robert Neubecker to highlight the text. Large-scaled, richly colored trend statements and key statistics put the major point of each spread prominently in front of the reader.