This campaign highlights Target’s vast product assortment in a fun and entertaining way. Each placement features candid and engaging photography with a clever premise and an accompanying list of 10 products.

This buzz-building launch ran on billboards in Times Square and downtown Minneapolis, where viewers were invited to text in for each list on display, as well as on Facebook and in select national magazines.

A great brand extension of Target that in its cleverness and execution make the campaign a wonderful solution.