The Eye Club was published to coincide with the twenty-fifth anniversary of Fraenkel Gallery in San Francisco. The title refers to a loose conglomeration of individuals who have historically collected photographs “purely on instinct and [for] the love of seeing.” The photographs in this volume were gathered in this spirit and include works by master photographers as well as anonymous snapshots. The images are grouped in loose themes with each section starting with a die-cut peek-a-boo view of the first image.

The project was a collaboration among editor, designer, print supervisor, separator, and printer. Black-and-white photographs vary widely in hue and not all of these hues are well reproduced using the four-color process system. Therefore, before the scans of the images were made, a palette of 12 ink colors was developed that, in combination, could represent most closely all of the hues and tonalities of the photographs. The sheets then went through a six-color press anywhere from two to six times before all the colors were built in the images.

‘The Eye Club sees its graphic mission clearly and does not distract from the pictures it frames and complements.” Jack Woody

“Beautifully realized, simple, straightforward and successful. Traditional, classic functional typography.”