The objective of the School of Visual Arts’ undergraduate catalogue, “Proof,” is to show prospective students why SVA is the preeminent training ground for the next generations of artists. We want to prove that SVA, located in New York City, is the best art school to attend. Our solution is to present visual and factual evidence, first by giving dozens of facts about New York, SVA and its students, and then by presenting literally hundreds of examples of student work throughout the book, setting a new standard for publications of its kind. 

It looks a bit heavy, like a phone book, but it’s light. It’s an adventure. A good amount of restraint and pacing. I would be proud to walk away from school with my work in that.