SoHo with Dick and Jane is the second in the Dick and Jane primer series. The Series was created to educate designers about technology in an accessible manner and to also connect that technology to using Gilbert Paper. With the design audience in mind, the books are whimsically educational, yet sophisticated in their approach. The value of the project is that not only did it reach its intended audience and achieve its objective, the crossover appeal was widespread - it reached persons involved in all facets of communication graphics. Visually and strategically the design was innovative and effective.