UNICEF Tap Project Seattle Launch

UNICEF Tap Project Seattle Launch

Publicis in the West, Seattle, Washington, 2008

Description

This newspaper ad was created to raise awareness of UNICEF’s global efforts to help provide safe drinking water to the world’s children and to encourage as many restaurants as possible to participate in the campaign. The campaign encouraged people to dine out at one of the participating restaurants and pay a dollar for the tap water they usually enjoy for free. All of the glasses were collected from participating restaurants ranging from casual to fine dining. 

Juror Notes

Great message, simple delivery. 

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Advertisement, Promotion
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