American Express Mint
BIG Design, Ogilvy, 2007
Description
BIG was asked to develop a complete brand identity for a new product offering from American Express. Mint is a teen’s entry into the prestigious American Express family. The expression BIG created for Mint positions the product as a badge, a signifier of adulthood and an object of desire, rather than just a plastic supplement to cash. The poster is an abridged graphic standard, a documentation of the design process and a memento for the project.
Collections:
AIGA 365: 29 (2008)
Repository:
Denver Art Museum
Discipline:
Corporate communications design
Format:
Posters
Credits
- Design firms
- BIG Design, Ogilvy
- Creative directors
- Brian Collins, Chuck Rudy
- Art directors
- David Harlan, Apirat Infahsaen
- Designers
- David Harlan, Apirat Infahsaen
- Illustrators
- David Harlan, Apirat Infahsaen
- Photographers
- David Harlan, Apirat Infahsaen
- Writers
- David Harlan, Apirat Infahsaen
- Printing method
- 6-color offset
- Paper
- McCoy Silk, 100 lb. (cover)
- Typefaces
- Century Schoolbook, Gotham, Missionary (custom)
- Client
- American Express
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