Comdex is the largest annual electronics show in the United States. This year Thinc Inc. designed an edgy and playful environment to showcase Sony Electronics. Drive Communications designed a graphic program that complemented the vibrant setting produced by the architects. The graphics included trapezoidal product-identifier cards, general wall signage and signs denoting distinct exhibit areas: twelve-foot dimensional words suspended in the air. We also produced information-intensive graphics, such as a history of electronic recording media.

This project reflects the best of all possible worlds in graphic design. We worked with a client who respected creativity, colleagues who fostered self-improvement, and we produced an energetic and information-rich graphic campaign we are proud of.