Clássicos Saraiva collection
Clássicos Saraiva collection
Clássicos Saraiva collection
Clássicos Saraiva collection
Clássicos Saraiva collection
Clássicos Saraiva collection
Clássicos Saraiva collection

Clássicos Saraiva collection

REX Design, São Paulo, Brazil, 2008

Description

The Clássicos Saraiva collection is composed of traditional books utilized by most schools in Brazil and the biggest Brazilian publishers. Initially, the series was to have only six books. Then six more were added, and later six more, and another six. Now we have 24 books. Six more will likely be published next year. This is a result of the commercial success of the collection.

To attract young students, we developed covers that used visual elements aimed toward a youthful audience, such as vibrant colors, sinuous forms and less objective illustrations. The book covers are easily recognized as part of a collection, as they have the same visual pattern: colorful abstract forms overlapping with caricatures of the authors. However, the books are unique, each playing with different colors, distinct character illustrations and alternate title positions.

Juror Notes

Brilliant hues complement the abstract black; the overlapping shapes and white illustrations are a breath of fresh air. 

Collections: 50 Books | 50 Covers of 2008
Repository: Denver Art Museum
Discipline: Book design
Format: Book cover

Credits

Design firm
REX Design
Creative director
Gustavo Piqueira
Art directors
Samia Jacintho, Gustavo Piqueira
Assistant designer
Thaís Guerra
Illustrator
Carvall
Editor
Edições Jogo de Amarelinha
Publisher
Editora Saraiva
Trim size
5.4 x 8.1
Quantity printed
24 titles
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