Clássicos Saraiva collection
REX Design, São Paulo, Brazil, 2008
Description
The Clássicos Saraiva collection is composed of traditional books utilized by most schools in Brazil and the biggest Brazilian publishers. Initially, the series was to have only six books. Then six more were added, and later six more, and another six. Now we have 24 books. Six more will likely be published next year. This is a result of the commercial success of the collection.
To attract young students, we developed covers that used visual elements aimed toward a youthful audience, such as vibrant colors, sinuous forms and less objective illustrations. The book covers are easily recognized as part of a collection, as they have the same visual pattern: colorful abstract forms overlapping with caricatures of the authors. However, the books are unique, each playing with different colors, distinct character illustrations and alternate title positions.
Juror Notes
Brilliant hues complement the abstract black; the overlapping shapes and white illustrations are a breath of fresh air.
Credits
- Design firm
- REX Design
- Creative director
- Gustavo Piqueira
- Art directors
- Samia Jacintho, Gustavo Piqueira
- Assistant designer
- Thaís Guerra
- Illustrator
- Carvall
- Editor
- Edições Jogo de Amarelinha
- Publisher
- Editora Saraiva
- Trim size
- 5.4 x 8.1
- Quantity printed
- 24 titles