The invitation packet for Angstromania 2 was designed as a “prequel” to introduce key Novellus customers to their adventure, including a 3-D animated motion-simulator ride onto the survace of a semiconductor wafer, that would take place during SemiCon West, a key industry trade show. The campaign materials, including a comic book, interactive diskettes, VIP dog tag, trading cards, and punch-out Angstropod, worked together to introduce the adventure and explain some of the highly technical benefits of the client’s revolutionary new Speed system. The invitation theme “Anxiety in Angstrodam” was linked to current issues in the semiconductor industry and reinforced the client’s image as innovative leaders in the fleld of HDP technology.