Southern California Smog, poster

Southern California Smog, poster

John Van Hamersveld Graphic Design, 1971

Description

Juror Notes

The problem of smog in southern California isn't news. This
poster tells us nothing new, nothing we don't already know,
with exhausting intimacy. It offers no solution, proposes no
plan. It simply re-states the obvious.

"A fearful thing is knowledge," says Tiresias in Oedipus
Rex," when to know helpeth no end." —Edmund Carpenter

The big sign 10 to 20 city blocks long loses out to smog.
Type and photo combined make the big message.

—Gene Federico

Collections: Communication Graphics (1972)
Discipline: Editorial design
Format: Posters

Credits

Design firm
John Van Hamersveld Graphic Design
Art director
Ed Thrasher
Designer
John Van Hamersveld
Artist
John Van Hamersveld
Photographer
Ed Thrasher
Client
Ed Thrasher
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