It Was Great Roughing It. ... promotional folder
Image, Inc., 1971
Description
Juror Notes
Who can resist having a go at the zippers inside this thing?
That's the nice part. (The cover, however, demonstrates a
recurring problem with trailer ads. So many of them show
someone out in the wilds in a miserable fix. . . such as the
family with the shining silver trailer parked up on the
shoulder of the highway, and they're heading down the
slope into the underbrush with long faces on, and the
caption says: BACK TO THE BUSHES FOR YOU AND
YOUR FAMILY?. . . Advertises an anti-coagulant for trailer
toilets. –Tom WoIfe
Collections:
Communication Graphics (1972)
Discipline:
Promotional design and advertising
Format:
Advertisement, Promotion
Credits
- Design firm
- Image, Inc.
- Art director
- Richard Nava
- Designer
- Richard Nava
- Photographer
- Peter Papadopolous
- Client
- Talon, Inc.
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