99 Problems [the typographic remix]
Ande La Monica, Hoboken, New Jersey, 2004
Description
The design problem was to make type talk. In a market saturated with eye candy and very few concepts, I wanted to strip down the music video to what was important to me: the lyrics. The lyrics are particularly harsh, but at the same time they tell a very real story.
By using only words and pure typographics, I wanted to convey the narrative in a unique and interesting way. The letterforms create a visual scene and evoke the story without using expensive cars, platinum jewelry, or the expected “bling.”
Collections:
AIGA 365: 26 (2005)
Repository:
Denver Art Museum
Discipline:
Typographic design
Format:
Type design, Video
Credits
- Design firm
- Ande La Monica
- Creative director/designer
- Ande La Monica
- Illustrator
- Ande La Monica
- Music
- Lyrics by Jay Z, Music by The Beatles, Remixed by DJ Danger Mouse.
- Typefaces
- Agenda, Base, Dispatch, Filosofia, Giza, Griffith Gothic, Hamilton, Hometown, Miller Display, Nobel, The Sans, Woodtype, customized type.
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