Big Umbrella: Lab Rat
Big Umbrella: Lab Rat
Big Umbrella: Lab Rat

Big Umbrella: Lab Rat

Torpedohead Studio, Covina, California, 2000


Since the budget limited the package structure, the visuals had to be very engaging. They also had to be arranged in a composition that would leave room for the lyrics to the songs, but maintain the look and flow of the package. The name “lab rat” came from experiments, as well as consumption and addictions in the music as well as in the world. I wanted to show the similarities between American culture and that of a lab rat—present the consumer world of addiction as a scientific experiment.

Collections: AIGA 365: 22 (2001)
Repository: Denver Art Museum
Discipline: Package design
Format: Package


Design firm
Torpedohead Studio
Art director/illustrator
Keith Ewing
Chicago, handlettering
Old West
Racer Records