Wallace Church revolutionized the Sesmark line of products from the top down. We took what was a very dated and fragmented brand and created a sophisticated and unified design architecture with a bold new logo. To further enhance the brand’s wholesome and healthful attributes, we used beautiful duotone background illustrations to establish a sense of heritage and place. Having established the design for the existing line of crackers, we then extended the design to a new line of multigrain chips in bags.