Nizuc
Carbone Smolan Agency, New York, New York, 2007
Description
Nizuc, located on the Riviera Maya, is an exclusive resort property with private residences that incorporates world-class architecture, design and respect for the natural landscape, while delivering a level of service, hospitality and warmth that redefines luxury.
What began as a vision born from developer Alan Becker has been given life through the collaboration of a team of designers and hospitality visionaries. Carbone Smolan Agency created a luxury brand identity that embodies Nizuc—where Maya steps into the future. Every expression of the brand, from the sales and marketing collateral to the promotional goods, captures the spirit of Nizuc. The strong black-and-white motif, the anthropomorphic quality of the logo and the precision of the typography join together for a seamless, one-of-a-kind expression of design and quality across any media.
Credits
- Design firm
- Carbone Smolan Agency
- Creative director
- Leslie Smolan
- Design director
- Carla Miller
- Designers
- Erin Hall, Melissa Laux, Nina Masuda, Paul Pierson
- Photographers
- Quentin Bacon, Marina Malchin (stylist)
- Production coordinator
- Renate Lindler (premiums consultant)
- Production artist
- Bryn Smith
- Writers
- Rachel Kash, Walter Thomas
- Interactive designers
- Candy Mayo, De-Lin Creative, Krate (programmers)
- Project managers
- Shannon Koy, Jill Wittnebel
- Printers
- Bob Schaffer (Dynagraf), Glenn Schuster (Datagraphic)
- Printing method
- offset
- Binder
- The Riverside Group
- Binding method
- Smyth sewn
- Papers
- Mohawk Superfine, Ultra White, 100 lb., smooth (book text), McCoy Silk, 100 lb., Fibermark SuedeTex, ivory, 25 pt. (cover), Plike Black, 95 lb., (slipcase), Crane’s Crest, pearl white, imaging text (stationery)
- Fabricators
- Glas Water, SMI Exports, ToBe Packing, Holly Watman (consultant)
- Typefaces
- Bryant (logo), Fedra Sans (text)
- Client
- Becker Arquitectos