Swisscom re-brand
Moving Brands, London, England, 2008
Description
The re-brand of Swisscom, the number-one telecoms operator in Switzerland, was part of the strategic consolidation of multiple businesses into a single unified brand. This shifted the focus of communications away from telecoms and IT toward a warm relationship with customers based on media and entertainment.
Our key objective was to create a living, moving identity to engage people through sound, motion and interaction. The new brand-mark is a constantly moving life form, with free-flowing planes that reflect Swisscom’s multisensory customer offering. The revolving planes pivot around a fixed axis, symbolizing Swisscom’s strong heritage as a trusted national provider of technology.
Juror Notes
Comprehensive. Interesting that they managed to have all these different companies come together into one. It’s really good; well thought out, which is very hard to do with a group of companies. Animated logo makes it.
Credits
- Design firm
- Moving Brands
- Creative directors
- Guy Wolstenholme, Darren Bowles, David Eveleigh-Evans
- Designers
- Luke Alexander, James Brand, Mat Heinl, Jon Hewitt, Jack Laurance, Joseph Luffman, Karsten Schmidt, Paul Stafford, Stephen Wells
- Illustrators
- Jess Jones, David Turfit
- Project managers
- Hanna Laikko, Paul Martin
- Editor
- Jack Laurance
- Writer
- Philip Browning
- Client
- Swisscom