Charles Luck Stone Centers Brand Awareness Kit

Charles Luck Stone Centers Brand Awareness Kit

Werner Design Werks Inc., Saint Paul, Minnesota, 2008


Luck Stone is a well-established, multigenerational stone company. They decided to open Charles Luck Stone Centers, where architects and designers can learn about the wide variety and many applications of stone that Luck Stone acquires from all over the world. This kit, with its fan-book catalogue, promotional book and stone samples is intended to get those architects and designers excited about the possibilities for stone. The book emphasizes the heritage and legacy of the Luck Stone, as well as the heritage and legacy of stone itself. Stone is the epitome of longevity and durability as well as quality and beauty; these qualities are apparent in the entire kit. Stone is a very tactile material; this kit with all of its tactile elements is a testament to this quality. 

Juror Notes

This one made me love science again. I really respect the product. It’s totally worth the investment. It’s fantastic. 

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Brochure, Promotion


Design firm
Werner Design Werks Inc.
Creative director
Cabell Harris (Work Labs)
Art director
Sharon Werner
Sarah Nelson Forss, Sharon Werner
Eric Boyd (Work Labs)
Geoff Kern
Franklin Press Inc.
Production artist
Work Labs
Printing methods
Offset, hot stamp, screen-printing
Franklin Press Inc.
Work Labs; Charles Luck Stone Centers