Show Open for MTV’s “AMP”
Show Open for MTV’s “AMP”
Show Open for MTV’s “AMP”
Show Open for MTV’s “AMP”

Show Open for MTV’s “AMP”

Arce & Kwan Inc., New York, New York, 1996

Description

The open for MTV’s “AMP” was created using a mixture of live footage, 2-D, and 3-D animation. The piece was created to segueway into the weekly one-hour show “AMP,” which is a seamless ride of sonic and visual hallucinations. The open was intended to echo the content of the show by using very organic elements (both live and computer generated), edited in a rhythmic fashion to an abstract but energetic soundtrack. It is designed to appeal to an audience that is interested in the “electronica” music scene.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Motion graphics
Format: Motion graphic

Credits

Design firm
Arce & Kwan Inc.
Creative director
Alejandro Arce
Graphic designer
Alejandro Arce
Animator
Alejandro Arce
Producer
Todd Mueller
Client
MTV/Viacom
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