I Like Music is a diverse range of music-related products and services. The brand identity needed to transcend language barriers and relate to people of all ages and music tastes. The brand uses a dynamic, ever-changing suite of logos that take the form of character faces representing different genres. The constant is a smiley-face quaver.

It’s one of those variable logos that make me happy and I don’t quite know why. This really shouldn’t work but it does. (I’m very glad the notes don’t actually make a face, in which case I might have turned violent.)