Exhibition Invitation “Low Brow Gods: The Art of Boxing”
Lowbrowgods.com, Berkeley, California, 1996
Description
This exhibition explored the cultural and social implications of the sport of boxing from 1860 to 1976 through paintings, drawings, newspaper photographs, posters, and film screenings. The invitation reflects the spirit and sensibility of the show’s curation—presenting artifacts of popular culture in the contrasting context of academia and high aesthetics. The designer pays homage to the historical “fight” posters featured in the exhibition, mixing ’50s magazine illustrations and the back of a Joe Louis press photo with faux wood type and letterpress printing.
Collections:
Communication Graphics: 18 (1997)
Discipline:
Promotional design and advertising
Format:
Illustration, Promotion
Credits
- Design firm
- Lowbrowgods.com
- Art director
- Designer Cameron Woo
- Graphic designer
- Designer Cameron Woo
- Illustrators
- Ted Carroll, Erwin L. Hess
- Logo designer
- Jim Lang
- Typeface designer
- Jim Lang
- Typefaces
- Sans Serif Wood Type, Adobe Poplar, Adobe Rockwell
- Printer
- Julie Holcolm Printer
- Paper
- Strathmore Natural White
- Client
- Center for the Arts, Yerba Buena Gardens
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