Project brief: To present the work of the photographer Jean Malek.

Approach: Akufen was selected by Montreal photographer Jean Malek to create an interactive online portfolio. Among the many features, we find full-screen images and video navigation in an intuitive and original way, all supported by a customized content-management system. The website is based on a folding-paper concept, which exposes the content and transitions in a folding and unfolding fashion.

Effectiveness: The results: more than 70,000 visitors, 332,685 page views and 6 minutes 51 seconds’ average time of navigation. Jeanmalek.com was awarded eight times in 2010 by FWA, Applied Arts, Boomerang and Grafika, to name a few.

The total is more than the sum of its parts. Broke the rules beautifully—you forget that you’re looking at a monitor.