Project brief: Redesign the tech book to create a title that introduces HTML and CSS to an audience who may be intimidated by the style of traditional tech books (and keep it at the same price point as competing titles).

Overview of market: Every day, more people benefit from learning a bit of code—not just those who want to build websites for a career. Designers, bloggers, hobbyists, marketers and all kinds of people who update a company website can all benefit from learning some HTML and CSS. Many people think that the code used to build websites looks difficult to learn, and it doesn’t help that the books that teach HTML and CSS look dull and undigestible.

Read the full case study with juror comments here: [http://www.aiga.org/justified-2012--case-study--design-and-build-websites/]

This piece conveys complex, high-level concepts both effectively and beautifully. The case study indicates that the reach was global. It’s a great example of form and function, and one that led to success across borders, languages and media. —Petrula Vrontikis